Illuminating Generations

Musco Lighting Ad Campaign

This ad series is original, created by the Musco Lead Generation team. The photo shoots were a first for Musco Lighting, never having stock photography before. To gather the necessary library of images, six shoots took place all in the dark after 10 p.m.

Responsibilities:

Art director during photo shoots

Member of the development team

Worked with team to locate Musco employees and dependents as models

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

Illuminating Generations

Musco Lighting Ad Campaign

This ad series is original, created by the Musco Lead Generation team. The photo shoots were a first for Musco Lighting, never having stock photography before. To gather the necessary library of images, six shoots took place all in the dark after 10 p.m.

Responsibilities:

Art director during photo shoots

Member of the development team

Worked with team to locate Musco employees and dependents as models

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

Illuminating Generations

Musco Lighting Ad Campaign

This ad series is original, created by the Musco Lead Generation team. The photo shoots were a first for Musco Lighting, never having stock photography before. To gather the necessary library of images, six shoots took place all in the dark after 10 p.m.

Responsibilities:

Art director during photo shoots

Member of the development team

Worked with team to locate Musco employees and dependents as models

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

Illuminating Generations

Musco Lighting Ad Campaign

This ad series is original, created by the Musco Lead Generation team. The photo shoots were a first for Musco Lighting, never having stock photography before. To gather the necessary library of images, six shoots took place all in the dark after 10 p.m.

Responsibilities:

Art director during photo shoots

Member of the development team

Worked with team to locate Musco employees and dependents as models

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

Illuminating Generations

Musco Lighting Ad Campaign

This ad series is original, created by the Musco Lead Generation team. The photo shoots were a first for Musco Lighting, never having stock photography before. To gather the necessary library of images, six shoots took place all in the dark after 10 p.m.

Responsibilities:

Art director during photo shoots

Member of the development team

Worked with team to locate Musco employees and dependents as models

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

Illuminating Generations

Musco Lighting Ad Campaign

This ad series is original, created by the Musco Lead Generation team. The photo shoots were a first for Musco Lighting, never having stock photography before. To gather the necessary library of images, six shoots took place all in the dark after 10 p.m.

Responsibilities:

Art director during photo shoots

Member of the development team

Worked with team to locate Musco employees and dependents as models

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

ASAP Awareness Campaign

Musco Lighting

ASAP (A Safety and Awareness Program) is a part of the Musco partnership with Little League Baseball and Softball. A multi-channel campaign is developed each year that include ads, direct mail, and tradeshow materials.

The piece shown is the advertisement part of the campaign.

Responsibilities:

Directed photographer based on storyboard and shot list.

Advised photographer on deferent lenses and lighting effects, etc.

Member of the development team.

Worked with team to locate Musco employees and dependents as models.

ASAP Awareness Campaign

Musco Lighting

ASAP (A Safety and Awareness Program) is a part of the Musco partnership with Little League Baseball and Softball. A multi-channel campaign is developed each year that include ads, direct mail, and tradeshow materials.

The piece shown is the advertisement part of the campaign.

Responsibilities:

Schedule and coached photographer during shoot based on sketches and ideas developed by the team

Member of the development team

Worked with team to locate Musco employees and dependents as models