E-Mail Campaign

Musco Lighting

This mailing was sent to the airport maintenance officials throughout the US to launch a new product.

Responsibilities:

Original design, lead designer

List cleaning

Email programing and deployment

Post mailing review and reporting

E-blast

Musco Lighting

This mailing was sent as a pre-show e-blast to attendees of a Texas tradeshow

Responsibilities:

Original design, lead designer

List cleaning

Email programing and deployment

Post mailing review and reporting

E-blast

Musco Lighting

This mailing was sent as a pre-show e-blast to attendees of a Illinois tradeshow

Responsibilities:

Original design, lead designer

List cleaning

Email programing and deployment

Post mailing review and reporting

Direct Mail Campaign

Musco Lighting

This mailing was sent to veterinarians throughout the US.

Responsibilities:

Original design

Supervised production and mailing

Illuminating Generations

Musco Lighting
Multi-Channel Campaign

This ad series is original, created by the Musco Lead Generation team. This series includes original photography, original headline, and unique text to complement the values Musco offers.

Responsibilities:

Photo shoot art director

Creative development team member

Lead designer

Little League World Series Ad Campaign

Musco Lighting
Multi-Channel Campaign

Campaign included both color and black/white ads, direct mail campaign, tradeshow flyer, and tradeshow display. Ads were published in programs around the nation for the multiple divisions of play in Little League. Each piece was customized for the appropriate use while keeping image and message consistent.

Responsibilities:

Photo shoot art director

Creative development team member

Lead designer

Coordinated Little League approval and submission

Production and mailing process supervision

In-house production supervision

ASAP Mailing Campaign

Musco Lighting

ASAP (A Safety and Awareness Program) is a part of the Musco partnership with Little League Baseball and Softball. Musco helps manage the program. Once a year, a mailing is produced and sent to members of the program who are interested in lighting.

Responsibilities:

Photo shoot art director

Member of the development team

Lead designer

Worked with in house web team to produce email

Direct Mail Campaign

Musco Lighting

This mailing was sent to the U.S. Soccer Foundation members. Members of the Lead Generation team came up with the original concept. Musco team members’ kids where used as models. I shot original photography on a field in Oskaloosa. The cards the kids are holding up were blank; the letters were added as variables during the production process. The team couldn’t find the font they liked for the letters, so we painted and scanned in our own letters. Photos were taken from 2 players to 17 players. The photos are variable based on the length of the name.

Responsibilities:

Photographed original photography

Original design, lead designer

Supervised production and mailing

Direct Mail Campaign

George Daily Community Auditorium

This mailing was done for a community organization, George Daily Community Auditorium. This piece uses original photography and generated more than $15,000 in the first 20 days.

Responsibilities:

Photographed original photography

Original design, lead designer

Variable merge and production in house