Interactive Presentation

Musco Lighting

Project leader for interactive touch presentation development and deployment. Process included software research, UX development and design, device research and testing, capital purchase request, executive buy-in, deployment to the world-wide sales team, user training, user feedback, and presentation updates/management.

100+ tablets, $60,000 initial investment, all positive user feedback.

Watch the video here

Direct Mail Campaign

Compass Writing

Mailing campaign in 2013 that received a 6.5% response. Worked with client to meet specific design requirements and to meet mail date.

Responsibilities:

Designed map according to clients ideas

Worked with printer to determine size and costs

Specified paper, envelopes, and printing process

Design, list preparation, and oversaw print
production process

Event Invite

Musco Lighting

Invite for a Lunch and Learn. Worked with regions sales team to gather details and intended outcome

Responsibilities:

Design, copywriting, approvals, printing and mailing

Deparment Brochure

Musco Lighting

Design, layout and printing of company brochure.

Worked with specialized sales team to identify key customer benefits and high profile prospects.

Company Branding

Van Zante Photography

Identified company colors, branding elements, price list, and messaging. Designed company collateral and business systems all while taking into account profitability and margins.

Season Poster

William Penn University

Incorporated university's design standards and branding. Organized photo shoot, photographed, design, layout, and print.

Christmas Card

Bryan & Kelsi

Worked with customer to exceed expectations for a one-of-a-kind Christmas greeting. Photographed, design and die-cut printing.

Minor League Baseball Table Tent

Musco Lighting

Worked with Minor League Baseball and Musco executive team to develop a table tent that supports the award ceremony's theme.

Fall Direct Mail Campaign

Compass Writing

Mailing campaign received a 6.5% response. Worked with client to meet specific design requirements and mail date.

Responsibilities:

Photographed cover, painted and photographed the arrow (logo element) on a tree.

Photographed inside left spread
in the studio.

Specified paper and envelopes.

Design, list preparation, and oversee print
production process.

Fall Direct Mail Campaign

Compass Writing

Mailing campaign received a 5.8% response. Worked with client to meet specific design requirements and to meet mail drop date.

Responsibilities:

Photoshop of logos onto Jeep, extra signs on wood pole.

Specified paper and envelopes.

Design, list preparation, and oversaw print production process.

Print Ad

Musco Lighting

Ad for the Iowa Cubs Yearbook

Responsibilities:

Concept, design, internal and MiLB approval processes, photographed photo.

Logo Designs

Original logo designs for a wide range of clients.

National Trade Show Booth

Musco Lighting

This booth was designed for the National Park & Rec Conference. The various hardware items are now used at several additional Musco shows throughout the rest of the year.

Responsibilities:

Overhauled tradeshow booth to increase booth traffic and show value

Developed concepts and scale mockups as lead designer—in partnership with vendors and tradeshow coordinator under a tight budget and quick deadline

Provided content and design for accompanying iPad app

Shot original photography for the project

Print Ad

William F. McMurry

Responsibilities:

Worked with freelance copywriter to identify customer's advertising needs. Design incorporates customer's brand guidelines. Provided multiple concepts for review. Ad design, photoshop masking, and publications layout guidelines.

Event Invites

Specialize in creating themed invites.

Event Poster

Cellar Peanut Pub

Poster for local auto show.

Responsibilities:

Designed poster, developed additional event signage, t-shirts, ads, and Facebook image

Company Picnic Invite

Musco Lighting

Worked with the event committee to develop a design around their theme.

Responsibilities:

Original design

Designed additional event signage
and t-shirts.

Company Party Invite

Musco Lighting

Worked with the event committee to develop a design around their theme.

Responsibilities:
Original design

Designed additional event signage
and t-shirts.

Event Poster

Raise your hand for TJ

Worked with event committee to develop an eye-catching poster for the fundraising event. “Raise your hand” was an original concept I developed. It was fitting since the event was a live auction. Event brought in over $100,000 for the family.

Responsibilities:

Developed additional event signage,
t-shirts, ads, and Facebook image