Generic Commercial
Musco Lighting
In 2014 Musco Lighting produced and released a new commercial. This was the first ever comprehensive commercial Musco produced that encompassed it's core company messaging without focusing on a certain audience or product. It has been aired on NBC, CBS, ABC, ESPN and their subsidiaries.
Responsibilities:
Project Lead
Wrote Script and storyboard for both :15 and :30
Acquired footage and licensing rights from organizations like NASCAR
Produced and edited in cooperation with an in-house video department
Hired voice over talent
Prepared spot for distribution via Extreme Reach to be aired on national networks
Little League Commercial
Musco Lighting
Served on the the team tasked with developing, producing, editing, and distributing a corporate commercial for the Little League World Series television broadcasts. All elements for the commercial were produced in house except for the voice over. Commercial was nominated for an Iowa Motion Picture Award.
Responsibilities:
Team member for
script development
Team member of team tasked
with organizing video shoot
Art director during taping
Oversaw editing process
Worked with outsourced voice over talent
Designed closing
video overlay
The online portfolio of Paul Van Zante | 641-295-5075 | paul@vanzantephoto.com